Hamed Dehghanan; Narges Shahmohamadi
Volume 1, Issue 4 , September 2014, , Pages 65-86
Abstract
Electronic Banking is one of the innovations that have an effect on informationand communication technology changes which has grown significantly. Bankingthrough mobile is one of the newest electronic distribution channels for somebanks which have increasingly crucial element for convenient and surplus ...
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Electronic Banking is one of the innovations that have an effect on informationand communication technology changes which has grown significantly. Bankingthrough mobile is one of the newest electronic distribution channels for somebanks which have increasingly crucial element for convenient and surplus valueincrease for the customer and bank .With regard to the importance of this approach for banks today, this studyexamined by, 2012 Alian Autron and Netty Tezkan which Reviews the roll ofperceived risk, Perceived usefulness, Perceived ease of use, Perceived benefit,on intention mobile bank that derived from this model. For collecting theinformation from Saderat customer bank branches were used randomly.Thepopulation of this study are the customers of Saderat Bank branches in area 4 inTehran who use the mobile banking services. In order to achieve the researchobjectives, 270 standard questionnaires were distributed to a stratified randomsampling procedure Finally, 250 were returned. To test data and the researchmodel was used Pearsons correlation structure equation and path analysis . theresult show; Perceived usefulness, Perceived benefit , Perceived ease of use,perceived risk , is the best impact on used intention mobile banking
